Junior’s Fashion Week: Brand peek


Gone are those days when buying clothes for the little ones would be the least important tasks in the world. Gone are those days when the word “fashion” had absolutely no relevance to kids. Times are changing and so are the next generation of fashionistas. Little ones nowadays have their own say in what they wear. The children’s section of any store would invariably have toddlers carefully selecting their clothes.

Keeping in mind the needs of this fashion-forward generation, Junior’s Fashion Week is showcasing kid’s fashion in all it’s glory on 2nd and 3rd September 2017 at JW Marriott, Kolkata. Needless to say, they do have some fantastic brands on board. Here’s a glimpse.

Lill Angels
The brand does complete justice to its name by dressing the children in breathtaking fairy dresses. Their new festive collection is inspired from something we see and experience all around us all our lives. Their festive collection is a tribute to the miracle called – Mother Nature. They have used colors which are inspired by nature’s elements. Nikita Dhandhania and Gunjan Sonthalia, co-owners of Lil Angels, say, “We have depicted mother nature’s vibrancy and vivacity and are using prints and embroideries of giraffe, hippopotamus, deer, and flamingo, etc. The beauty of the natural world lies in the details and the same is true for our collection. Also, we have ensured that our creations provide the same level of comfort and joy which nature provides us with.”

A-First’s ‘Uptown Collection’
Junior’s Fashion Week and A-First come together to present before the audience a never seen before collection, named Uptown Collection, in Autumn Winter 2017 fashion week. A-First’s Autumn Winter 2017 collection is a plethora of designs, inspired by the joyous experiences of life, ranging from sumptuous candy bar colors to candid sea holidays. Their mission statement is to provide kids fashion for ‘the mass with a touch of class’. The creatively curated collection by A-First will help the kids’ style effortlessly by giving them wearables that are as comfortable as daily wear apparels. This new peppy and joyful collection includes everything from a cool skater vibe-like slouchy jean to cargo pants, from a denim dress to comfy hoodie.

USPA
In the Autumn Winter edition, USPA comes up with an innovatively curated collection for the juniors. U.S. Polo Assn Kids AW’17 collection features traditional, preppy and updated looks. The collection offers contemporary elegance, great tradition and a jovial attitude which reflects in the positioning, imagery, and experience as a premium brand. Rooted in the brand’s American origin and polo connection, the collection showcases a vibrant play of bright colors along with reds, blues, and whites marking the core presence of the brand highlighted with stars, stripes, and dot prints.

DOODLER APPARELS
DOODLERS aims at sketching for tweens a world away from everyday reality to one of possibilities and imagination, a world that seamlessly integrates the unspoken and visual imagination of tweens into the tangible. Their products and experiences promote self-expression and creativity thus increasing an affiliation with the young Doodler.

And while the City of Joy gets dressed for the big festive season, here’s something to look forward to this weekend. Do catch live updates of the Junior’s Fashion Week on my social media.

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