Junior’s Fashion Week : AW ’17 Kolkata – Sneak Peek

“Playing dress up begins at age 5 and never really ends.” — Kate Spade

Some of my earliest memories of childhood have been slipping on my Mother’s stilettos, wearing her lipstick and strutting around the house with an attempted poise. Shopping for the festive season would invariably have me carefully curating my dresses and coordinating them with a bag or a pair of shoes. In fact, my first pair of heels was gifted to me when I was 6. I remember treasuring them like diamonds, proudly showing it off to whoever came over.

This was how influenced I was about fashion. Back in those days, getting the right clothes or shoes was difficult. I remember spending an entire day at New Market (age 6) with my indulgent father, searching for a Salwar Kameez for myself. Times have changed. Fashion has become inclusive and accessible and is devoid of age groups. The Junior’s Fashion Week echoes the same philosophy.

Junior’s Fashion Week created magic in all its cheerfulness during the preceding Spring Summer ‘17 across four cities in the country. The event witnessed creativity of the national and international brands associated with JFW. 500 + kids hit the runway of JFW donning the trendy and impressive collections of the associated brands.

Unlike preceding year, Junior’s Fashion Week has come up with an exciting new concept for the fashion weeks in the country. Instead of hosting fashion weeks in random cities, this season JFW comes with a new approach of East, West, North and South. Starting with Kolkata in the east, JFW moves on the Mumbai in the west, followed by Gurugram in the north and Bengaluru in the south. In the previous year, JFW hosted Spring Summer ’17 in Mumbai, Bengaluru, Kolkata and Chennai with brands like AIRTEL, USPA, SCULLERS, MAX FASHIONS, BIBA, LAALI, MANYAVAR, FUTURE LIFESTYLE BRANDS, and many others.

Having several scenarios with antique compositions as backdrop and lots of candy colours, the AW 2017 collection is expected to bring this season many colourful outfits with rich prints. Layered and well-structured pieces are also trending in the collections, that will be presented by different associated brands, which, in addition to clothing, brings many accessories that has everything to turn into a ‘must have’ in the little one’s wardrobe. The highlight of this season is the trendy fashion applications and innovative prints with impeccable finish and the combination of improbable colors and hues.


Children’s fashion is playful, fun and innovative. Through Junior’s Fashion Week, the brands not only get a platform to showcase their fresh collection to the target audience and potential customers, but at the same time also get an opportunity to make their contribution in children’s fashion and up the fashion game for juniors in the country and around the globe.

After an extravagant Spring Summer 2017 fashion week showcase. Junior’s Fashion Week is back with yet another exciting fashion week edition in the city of Joy. Scheduled on September 02-03, 2017, at JW Marriott, Kolkata, the event will be witnessed by Buyers, Media, Fashion Bloggers and Photographers, B2B Trade Visitors, Franchisers, Licensors, Trend Setters, High profile Consumers, Designers, Boutique Owners and Online Retailers.

The pre-event workshop is moderated by experts and is a preamble to the grand showcase that proceeds. It is especially designed to groom the junior models to make them runway ready and instil in the confidence and aptitude to be a junior model. The pre-event workshops, grooming and styling of the kids, is taken care by the Jessica Gomes Surana, the model, educationalist, choreographer and styling expert.

I cannot keep my excitement at bay for this wonderful initiative. The innocence of the little ones combines with fashion is something to look forward to.

Keep following my blog and social media for more updates.

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