Aagomoni, featuring Festive Collection by Biba

Calcutta (yes, I have always preferred Calcutta over Kolkata) has its own share of charm, yet the week-long festivities during the Durga Puja clearly outdoes everything else. From dressing up in our ethnic best to savouring on the best kind of gastronomy, the five-day festival brings with itself nothing but happiness. For me, Durga Puja is more about showcasing my inner ethnic side in all its glory. Though my go-to festive outfit is the nine yards drape, this year I wanted to be more experimental with contemporary styles. On that note, BIBA‘s newly introduced Festive-Winter collection themed ‘You make it more beautiful’ has all my love and attention.

The campaign glorifies the inner beauty, elegance, inner strength and confidence of the Indian woman. While BIBA symbolizes the strength and spirit of today’s women, the theme aims to redefine how the vibrant nature and beauty of Indian women compliments every BIBA outfit. Through this collection Biba is celebrating the uniqueness in each woman. The vibrant colours and flattering silhouettes give this classic collection a contemporary twist. The collection comprises of Salwar Kameez Dupattas, ethnic Mix n Match Kurtas, palazzos, lehengas, anarkalis, flared skirts, asymmetrical kurtas with jackets, unstitched pieces, and BIBA Girls-the much loved Kids collection. Blood red, fuchsia pink, rust orange, deep indigo, opulent greens, turmeric yellow gives a fresh look to the entire ethnic range of BIBA. Intricate embroidery and distinctive patterns are beautifully weaved in every single piece and the gold highlights make it all the more perfect for the festive season.

Each piece of clothing has been designed keeping in mind the vivid body types of women. Infact I personally feel each of them flattered my body well. I styled my outfit taking out my inner Devi. The outfit itself was so complete that it required minimum accessorising hence I stuck to just a nose ring and good old Aalta.






Styling and Concept : Pooja Dasgupta
Photography : Oindrila Bhol

The Biba festive collection is available in all their outlets.

Did you like this look? I would love to know in the comments below. Till then have a great Festive Week!

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