Villeroy & Boch launches it’s third store in Kolkata


Villeroy&Boch
Villeroy & Boch

What if you were given a chance to own a piece of history? What if you knew that an item of your possession has deep etched stories from the past, inspired by places, things and situations? The thought itself may seem exotic but not impossible. The Germany based Villeroy & Boch, since the 18th century has been a master in ceramics and has an interesting history associated with it. They have launched their third store in Kolkata at Quest Mall. This store is purely dedicated to tableware and kitchenware.

Through the store window
Through the store window

A chic afternoon at the store with some equally fashionable socialites of Kolkata marked it’s official launch. The extremely warm and helpful SAs walked us through the different products and their design inspirations.

Champagne Supernova
Champagne Supernova

Before I delve any further, here is a brief history of the iconic Villeroy & Boch.
1784: François Boch, the master of iron began a pottery company with his three sons.
1766: Boch was licensed to build a ceramic kilnworks at Luxembourg.
1812-1824: Jean-François Boch began construction of kilns at the nearby town of Mettlach. Later around 1824 Boch commenced transfer printing on Porcelain.
1836: History witnessed competetors, Jean-François Boch and Nicolas Villeroy merge into the legendary Villeroy & Boch.
1869: VB opened its first manufactory specializing in tiles, bathroom fixtures and kitchenware.
Did you know the three arcs in the Villeroy & Boch logo signify it’s three specializations: the bottom most arc, tiles, the middle arc as bathroom fixtures and the top arc as kitchenware?

Since inception, VB has been inclined towards innovation. One of them would be the Planolith, a kind of semi-transparent porcelain.

The VB kitchenware can be broadly divided into three categories: Classic, Country and Metropolitan.

Fancy dining with tableware from VB
Fancy dining with tableware from VB

The Classic category includes designs since the 18th century. One of them would be the Alt Luxemburg collection.

The vintage Alt Luxemburg collection
The vintage Alt Luxemburg collection

The Country type are inspired by places, incidents and situations. One of their Country collections I loved was the Samarkand Collection inspired by the Silk Route.

The Samarkand Collection
The Samarkand Collection
The Amazonia Collection
The Amazonia Collection
Audun Collection depicting harvest scenes
Audun Collection depicting harvest scenes

The third category, the Metropolitan includes modern day abstract designs.

Abstract design tableware
Abstract design tableware

Besides the above, they have a wide range of beautifully cut crystal candle-stands, glasses, cake-stands, champagne flutes and wine glasses.

Crystal tableware
Crystal tableware

You might find the prices at a higher end, but again, VB stands for vintage luxury. Again, pure authenticity and innovation comes at a price. But the kind of services they provide, it’s priceless.

The White Lace Collection
The White Lace Collection
Tea with the Cherries
Tea with the Cherries

So here are a few reasons why you should shop at Villeroy & Boch:
1. The VB label…the history, the legacy..do I need to say more?
2. The innovation behind it’s durability is incredible.
3. Each design has a history and a story to it and each is one of it’s kind.
4. The services are priceless. You will be personally assisted during each visit and in case you are travelling to a different city, the purchase is delivered to any city within India at their own cost.
5. All their products are individually priced, which means, you create your own set of tableware and let your imagination go wild.

And here are the three happy girls who are also proud owners of a Villeroy & Boch New Wave City Coffee Mug each.

PhotoGrid_1416542954554

I'm wearing: Black floral dress: 10 Black pumps: Thrifted
I’m wearing:
Black floral dress: 109F
Black pumps: Thrifted

I’d like to thank Vatsala and the Villeroy & Boch team and of course Smoke House Deli for a wonderful afternoon.

Follow my updates on Instagram: http://www.instagram.com/Dialifestyle
Catch me on Facebook at http://www.facebook.com/Dialifestyle

XOXO

Pooja

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s